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In the world of investments, we constantly face a crucial dilemma: choosing between liquidity, safety, and profitability. This golden trilemma represents the three fundamental pillars that guide our investment decisions, but the real challenge lies in the impossibility of having all three in a single asset.

**Liquidity:** Refers to the ease and speed with which we can convert an investment into cash. This feature is essential for those who need immediate access to their funds but typically comes with lower returns.

**Safety:** Represents the risk of loss associated with the investment. For instance, stocks offer high potential returns but also come with greater volatility, while government bonds, such as Treasury Direct, are considered safer but offer lower returns.

**Profitability:** Corresponds to the return that the investment provides over time. This is the most sought-after variable by investors, but it is usually linked to higher risk and lower liquidity.

When making investment decisions, it’s crucial to evaluate your financial needs and goals to identify the best combination of liquidity, safety, and profitability that fits your profile.

### About TRAAD - Investment Consulting

TRAAD is a specialized consultancy that guides individuals and businesses in making investment decisions with any bank or brokerage in Brazil and abroad. We offer a comprehensive range of services, including:

- **Financial Advisory:** We help you define your financial goals and develop a personalized investment plan to achieve them.

- **Asset Allocation:** We create a diversified investment portfolio that aligns with your risk profile and financial objectives.

- **Investment Monitoring:** We monitor your investment portfolio professionally and transparently.

- **Financial Planning:** We assist you in planning for retirement, wealth succession, and other important financial goals.

- **Portfolio Consolidation:** We consolidate your investments across different banks and brokerages in Brazil and abroad into a platform developed by TRAAD, allowing you to track your portfolio’s performance.

If you’re looking for a reliable partner to help you achieve your financial goals, contact TRAAD today.

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